The Charity Sleuths

What the Intelligent Giving researchers are uncovering, and whose turn it is to make the tea

Thursday, July 06, 2006

Losing their religion

On our data capture questionnaire we ask, "Which religion is your charity affiliated to?"

Among our test responses, a charity which is a member of the Evangelical Alliance, and which clearly has a Christian ethos, replied "None".

When I emailed to ask them why, they replied: "Our board and senior management are Christians but we do not actively promote our organisation as a Christian Charity," followed by the somewhat contradictory rejoinder, "We do not hide what we are and clearly indicate that we are members of the evangelical alliance."

I suspect that most secular donors would feel misled to read that this charity was secular.

I also suspect that many charities with a religious ethos are afraid of losing secular donors.

We'll have to rephrase the question.

Dave

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