The review page template is still being designed but these are the elements we are planning for it:
The page will be headed by the charity name, eg "FARM-Africa"
There will be a headline, eg "FAIR HARVEST FROM AGRICULTURE PROS"
Then a paragraph eg:
"A crew with big ideas, working with everyone from community groups to the World Bank to help African farmers manage their land more efficiently. A well-rounded annual report suggests it's in a strong position all round, with money in the bank and plans for the future, although the report could benefit from more detail of activities."
Then some figures and relevant smiley graphics (yes) to indicate:
Each of these entries will have a link called what is this? leading to an explanation.
- The quality of the reporting (pivoting on the quality of the annual report) (%)
- The number of months of expenditure in reserves (# months)
- Whether or not there is an ethical investment policy (Yes/No/No investments)
- The organisation's highest salary (no smiley used here)
A lower-profile section called "Misleading figures" will contain (no smileys):
Each of these entries will have a link called Why misleading? linking to an explanation.
- Administration costs (%)
- Fundraising costs (%)
- Charitable expenditure (%)
Then the heading, "If you like this charity, you might like these" followed by five similar charities.
Then a section called "The charity replies" where the charity can write 50 words of its choice.
And finally a link to the annual report, to the GuideStar entry, to the charity's website and to the charity's donations page (on its own website).
Behind this page there will be two more tabs with more financial details and more ways to help (volunteering and challenge events, as provided by the charity).
Responses welcome via the comments option...